Born from
obsession.
Twofriends.Onemission.
In the quiet alleys of Italy, VITIUM was born from a passion shared by two childhood friends, Gabriele and Damiano. What began as a bond forged over art, music, and tattoos soon grew into something more — a shared mission to elevate tattoo care to a ritual of respect, reverence, and artistry.
As a tattoo artist, Gabriele brought tattoos to life, each one a masterpiece etched in skin. Damiano, a designer and tattoo enthusiast, understood that the stories written in ink needed to be protected and nurtured. Together, they created a line of tattoo care that preserves and enhances the art — naturally, without compromise.
VITIUM started with two best friends who see tattoos as more than ink — they are stories, memories, and art. As a tattoo artist, I wanted to create something that would extend the life of the art I created, while staying true to sustainability principles. Together, we built VITIUM to ensure that every tattoo tells a story for years and that our planet remains as vibrant as the ink on your skin.
Wheretattoocarebecomesritual.
VITIUM isn't just another tattoo care product. It's a commitment to every story told through ink. Tattoos are living works of art, and they deserve a care ritual that honours them.
Our plant-based, vegan, and cruelty-free formula is designed to protect your tattoos, keep them vibrant, and respect the earth from which we draw our inspiration.
From the moment of inking to the years ahead, VITIUM ensures your tattoos stay nourished, vibrant, and ready for your journey.
Every ingredient from nature
Each one earns its place
No petroleum, no compromise
Perfected in Italy
FromItalytotheworld.
VITIUM is born
Two childhood friends — a tattoo artist and a designer — unite in Italy with a shared obsession.
Formula crafted in Italy
Artisan plant-based butter with a signature fragrance by a professional Italian perfumer.
Amazon US launch
VITIUM reaches ink lovers across North America via Amazon FBA.
UK & global expansion
TikTok UK launch. Growing community. Featured in Inked Magazine. Spreading the obsession worldwide.
Whatwestandfor.
Plant-First
Every decision starts with nature. Shea Butter, Mango Butter, Calendula Oil, Vitamin E, and Hypericum Oil. Five real ingredients.
Italian Craft
Formulated in Italy with a signature fragrance created by a professional Italian perfumer. Two years in development.
Sustainable
Sugarcane jars. BPA-free. Cruelty-free. Sulfate-free. We built sustainability into the formula before anyone asked.
Obsessive
We over-engineer everything. Every ingredient earns its place. Five active ingredients — nothing more, nothing less.